Ben Miles.

Newcastle, NSW, Australia

INDEX

PROJECT 03PREMIUM PRODUCT DISCOVERY & COMMERCE

Catalog1.

A premium product discovery and commerce platform. Early in development.

CATEGORYCommerce / Discovery
STATUSIn development
YEAR2026
ROLEDesign, engineering
CATALOG1DISCOVERY / COMMERCEIN DEVELOPMENTFIG. PANELCatalog1 wordmark set in Aarau
FIG. 001 / CATALOG1 / IDENTITY, SET IN AARAU
01

Overview

Catalog1 is a premium product discovery and commerce platform, designed for people who would rather be shown fewer, better things.

02

Why it exists

Most commerce software optimises for volume: more listings, more scrolling, more noise. Catalog1 goes the other way. A smaller selection, edited carefully and presented calmly, closer to a magazine than a feed.

03

Approach

Brand and product are being designed together from the start. The wordmark is set in Aarau, the same typeface used across this site. This page will grow as the product does.

04

Status

In development.

NEXT PROJECTAarau.